Kobis Media Blog

Corporate Behavior: The DNA of your company Welcome to a fascinating exploration of the world of Corporate Behavior!  In this blog post, we will dive deep into the basics of this exciting topic that goes far beyond superficial behavior.  As an essential component of corporate identity, Corporate Behaviour shapes the soul of your business and influences your relationship with employees, customers and the community.   Join us on this journey to learn how to build a strong brand identity and achieve sustainable success through targeted behavior. Corporate Behavior is the behavior of a company - not only towards customers and business partners but also within the organization itself. This behavior shapes the culture of your company and the way it is perceived by the outside world. What counts in Corporate Behaviour? Successful corporate behavior touches many facets of your business: a. Dress code and appearance: How does your company present itself to the outside world? Uni...

In the landscape of employment, where talents are sought after and companies compete for the best, employer branding emerges as a vital strategy.  It's the magnet that attracts top-notch candidates, fosters employee engagement, and propels a company's success. In this article, we dive into the realm of employer branding, uncovering its profound impact on talent acquisition.  Join us as we explore Google's innovative approach, strategies for creating an appealing work environment, and the fusion of social media and company culture in successful employer branding. Image by vectorjuice on Freepik" width="320"> The Competitive Job Market and the Need for Strong Employer Branding In a world where job seekers have options aplenty, employer branding is a critical differentiator. It's the face of a company that candidates interact with before they even step through the door. A compelling employer brand not only attracts top talent but also retains and engages...

Welcome to a quick look into the world of corporate communication! In this blog post, we'll dive deep into the basics of this topic, which not only encompasses a company's internal communications but also plays a crucial role in how the company is perceived externally. Corporate Communication: Connecting with the world Corporate communication is much more than the mere transmission of information. It is the strategic design and implementation of the communication your company has with the outside world. It's about how your messages are formulated, delivered and interpreted, and how that communication shapes the identity and perception of your brand. Internal corporate communication: Strengthening the working atmosphere One of the main goals of internal corporate communication is to promote the working atmosphere by helping employees develop a strong identification with the company. This type of communication not only helps to motivate employees but also strengthens their ...

Welcome to an exciting journey of discovery through the fascinating world of brand management! In this article, we will explore the basics of brand management, focusing on the concept of brands to create a deeper understanding of the emotional connection between your business and your target audience. Let's dive into the exciting world of brands together! Basics of Brand Management Operationalization and definition of the brand concept Let's start our journey with a clear understanding of what brand management really means. In doing so, we will encounter a term that lies at the heart of every successful company: "Corporate Identity". Corporate Identity: The soul of your company Imagine that your company is a personality - an entity with values, behavior and a visual style . That's the essence of corporate identity, diving deep into your company's identity. It's not just about how your company appears to the outside world, but also how it lives and opera...