Kobis Media Blog

In today's competitive business landscape, it's essential to view a brand in its entirety and not neglect any of its components. An effective tool for visualizing a brand is the Branding Triangle , which consists of three crucial elements: brand name , logo , and product or packaging design . The Concept of the Branding Triangle Integrated brand development is vital because "the whole is greater than the sum of its parts." This principle, rooted in Gestalt psychology, applies to brand management as well. People can remember content more easily when the overall impression is cohesive. Similar to the Planets and Moons Approach the Branding triangle provides a practical method to forging a powerful brand that people remember. A holistic approach to brand development can reduce advertising costs and offer numerous additional benefits: Increased Brand Differentiation: A brand that clearly stands out from competitors is more easily recognizable. Improved Brand Positionin...

A strong brand represents the personality of a company and makes it unique. You certainly know how important it is to effectively get your brand out there. This is done through branding - the process of making your business identity visible.  In this article, I'll introduce you to eight different types of branding that can help you build a strong brand presence. 8 Types of Branding

In the competitive world of business, c orporate branding emerges as a strategic tool that transcends products and services. It's the essence that shapes a company's image and connects it with its audience.  In this article, we delve into the realm of corporate branding, exploring its profound impact on a company's identity.  Join us as we dive into the art of defining core values, analyzing Coca-Cola's community-focused approach , and unraveling the importance of consistent storytelling in corporate branding. Defining a Company's Core Values and Mission in Corporate Branding At the heart of corporate branding lies the articulation of core values and mission. It's about identifying what a company stands for, what it believes in, and what purpose it serves beyond profits. These foundational elements serve as guiding principles that influence every decision, interaction, and communication. Case Study: Coca-Cola - Spreading Joy and Building Communities Coca-Cola e...