Kobis Media Blog

Brand management, often referred to as brand stewardship , is the craft of bestowing a distinct identity upon a company or product. Its purpose extends beyond mere recognition; it aims to embed the brand within the desired audience, convey its core message vividly, foster customer loyalty, attract potential buyers, and cultivate an emotional bond with customers.  Branding shapes customer perceptions, elevates expectations, and subsequently influences their willingness to invest in the product.   Central to brand management is defining, positioning, and consistently marketing the brand to establish a strong foothold in the market. It's the bridge that connects a brand's essence with its target audience, guiding them through a narrative that resonates and creates a lasting connection. Image by macrovector on Freepick 4-Step Brand Management Process 1. Planning the Brand Process: Forging the Blueprint of Identity The initial step in this transformative journey is meticulously p...

In the ever-evolving landscape of brand development, strategies that provide a clear and comprehensive framework are invaluable. One such strategy that has gained attention for its effectiveness is the "Planet and Moons Approach."  In this blog article, we will delve into the intricacies of this approach, exploring how it can revolutionize the way brands are conceptualized, developed, and communicated. Understanding the "Planet and Moons Approach" The "Planet and Moons Approach" is a strategic framework that visualizes a brand as a planet surrounded by its various attributes, or "moons."  Just as a planet's moons revolve around it, these attributes revolve around the core identity of the brand. This concept provides a structured way to define and organize the elements that contribute to a brand's identity , making it easier to convey a cohesive and compelling brand message.

In the bustling world of business and marketing, where countless messages compete for attention, the significance of a strong brand message cannot be overstated. It's the heartbeat that pulses through every interaction, resonating with your audience and leaving a lasting impression. Welcome to a journey into the realm of brand messaging, where words become the bridge between your brand and its audience. Defining Brand Messaging: Beyond Words At its core, brand messaging encompasses the words, phrases, and narratives that encapsulate your brand's essence, values, and value proposition. It's more than just copy; it's a strategic blend of language that shapes how your brand communicates and connects with its audience . Whether it's in taglines, social media posts, website content, or advertisements, brand messaging forms the backbone of your communication strategy. The Essence of Your Brand: Core Components A compelling brand message comprises several key components: 1...

Welcome to a captivating insight into the world of Corporate Design! In this comprehensive blog article, we will delve into the various elements of Corporate Design and understand how they collectively shape the unique identity of a brand. Corporate Design holds a pivotal role in today's visually-driven business landscape, not only encompassing internal communication within a company but also significantly influencing how the company is perceived externally. Contents of the Article: 1. The Brand Name: The Foundation of Identity 2. The Logo: Your Visual Emblem 3. Slogans and Claims: Brevity with Impact 4. Typography: The ABC of the Brand 5. Colors: The Language of Emotions 6. Icons, Keyvisuals, and Videos: Visual Storytelling Elements

Welcome to an inspiring journey into the exciting world of brand management!  In this blog article, we will explore the basics of brand management , focusing on the concept of brand. We will understand how to give your business an identity that not only does business but touches hearts. Come along on this exciting journey of discovery!  Operationalization and definition of the brand concept Let's start our expedition with a clear look at the essence of brand management. Here, the focus is on a term that gives your company or product an identity - brand management.  The goal? To establish your company with your target audience, to vividly convey the brand message, to create customer loyalty , to attract potential buyers and to build an emotional connection with your customers. Branding shapes the perception of your company and product, raises expectations, and increases customers' willingness to pay a higher price for your products.  Defining, positioning and cons...

Welcome to an exciting journey of discovery through the fascinating world of brand management! In this article, we will explore the basics of brand management, focusing on the concept of brands to create a deeper understanding of the emotional connection between your business and your target audience. Let's dive into the exciting world of brands together! Basics of Brand Management Operationalization and definition of the brand concept Let's start our journey with a clear understanding of what brand management really means. In doing so, we will encounter a term that lies at the heart of every successful company: "Corporate Identity". Corporate Identity: The soul of your company Imagine that your company is a personality - an entity with values, behavior and a visual style . That's the essence of corporate identity, diving deep into your company's identity. It's not just about how your company appears to the outside world, but also how it lives and opera...