Kobis Media Blog

In today's competitive business landscape, it's essential to view a brand in its entirety and not neglect any of its components. An effective tool for visualizing a brand is the Branding Triangle , which consists of three crucial elements: brand name , logo , and product or packaging design . The Concept of the Branding Triangle Integrated brand development is vital because "the whole is greater than the sum of its parts." This principle, rooted in Gestalt psychology, applies to brand management as well. People can remember content more easily when the overall impression is cohesive. Similar to the Planets and Moons Approach the Branding triangle provides a practical method to forging a powerful brand that people remember. A holistic approach to brand development can reduce advertising costs and offer numerous additional benefits: Increased Brand Differentiation: A brand that clearly stands out from competitors is more easily recognizable. Improved Brand Positionin...

In the competitive world of business, c orporate branding emerges as a strategic tool that transcends products and services. It's the essence that shapes a company's image and connects it with its audience.  In this article, we delve into the realm of corporate branding, exploring its profound impact on a company's identity.  Join us as we dive into the art of defining core values, analyzing Coca-Cola's community-focused approach , and unraveling the importance of consistent storytelling in corporate branding. Defining a Company's Core Values and Mission in Corporate Branding At the heart of corporate branding lies the articulation of core values and mission. It's about identifying what a company stands for, what it believes in, and what purpose it serves beyond profits. These foundational elements serve as guiding principles that influence every decision, interaction, and communication. Case Study: Coca-Cola - Spreading Joy and Building Communities Coca-Cola e...

In the ever-evolving landscape of brand development, strategies that provide a clear and comprehensive framework are invaluable. One such strategy that has gained attention for its effectiveness is the "Planet and Moons Approach."  In this blog article, we will delve into the intricacies of this approach, exploring how it can revolutionize the way brands are conceptualized, developed, and communicated. Understanding the "Planet and Moons Approach" The "Planet and Moons Approach" is a strategic framework that visualizes a brand as a planet surrounded by its various attributes, or "moons."  Just as a planet's moons revolve around it, these attributes revolve around the core identity of the brand. This concept provides a structured way to define and organize the elements that contribute to a brand's identity , making it easier to convey a cohesive and compelling brand message.

Welcome to an in-depth exploration of corporate identity, a realm where brands come alive through a symphony of visual aesthetics, messaging, and values. In this comprehensive blog article, we'll delve deep into the intricacies of corporate identity, its profound significance, and essential components, and examine case studies to understand how it forms the bedrock of a brand's triumph. Contents of the Article: 1. Understanding Corporate Identity and its Role 2. 4 Key Components of Corporate Identity 3. 6 Steps to Construct a Unified Corporate Identity 4. Case Studies: Unveiling the Power of Corporate Identity

Welcome to a captivating insight into the world of Corporate Design! In this comprehensive blog article, we will delve into the various elements of Corporate Design and understand how they collectively shape the unique identity of a brand. Corporate Design holds a pivotal role in today's visually-driven business landscape, not only encompassing internal communication within a company but also significantly influencing how the company is perceived externally. Contents of the Article: 1. The Brand Name: The Foundation of Identity 2. The Logo: Your Visual Emblem 3. Slogans and Claims: Brevity with Impact 4. Typography: The ABC of the Brand 5. Colors: The Language of Emotions 6. Icons, Keyvisuals, and Videos: Visual Storytelling Elements

Welcome to an inspiring journey into the exciting world of brand management!  In this blog article, we will explore the basics of brand management , focusing on the concept of brand. We will understand how to give your business an identity that not only does business but touches hearts. Come along on this exciting journey of discovery!  Operationalization and definition of the brand concept Let's start our expedition with a clear look at the essence of brand management. Here, the focus is on a term that gives your company or product an identity - brand management.  The goal? To establish your company with your target audience, to vividly convey the brand message, to create customer loyalty , to attract potential buyers and to build an emotional connection with your customers. Branding shapes the perception of your company and product, raises expectations, and increases customers' willingness to pay a higher price for your products.  Defining, positioning and cons...

Welcome to an exciting journey of discovery through the fascinating world of brand management! In this article, we will explore the basics of brand management, focusing on the concept of brands to create a deeper understanding of the emotional connection between your business and your target audience. Let's dive into the exciting world of brands together! Basics of Brand Management Operationalization and definition of the brand concept Let's start our journey with a clear understanding of what brand management really means. In doing so, we will encounter a term that lies at the heart of every successful company: "Corporate Identity". Corporate Identity: The soul of your company Imagine that your company is a personality - an entity with values, behavior and a visual style . That's the essence of corporate identity, diving deep into your company's identity. It's not just about how your company appears to the outside world, but also how it lives and opera...