Kobis Media Blog

In today's competitive business landscape, it's essential to view a brand in its entirety and not neglect any of its components. An effective tool for visualizing a brand is the Branding Triangle , which consists of three crucial elements: brand name , logo , and product or packaging design . The Concept of the Branding Triangle Integrated brand development is vital because "the whole is greater than the sum of its parts." This principle, rooted in Gestalt psychology, applies to brand management as well. People can remember content more easily when the overall impression is cohesive. Similar to the Planets and Moons Approach the Branding triangle provides a practical method to forging a powerful brand that people remember. A holistic approach to brand development can reduce advertising costs and offer numerous additional benefits: Increased Brand Differentiation: A brand that clearly stands out from competitors is more easily recognizable. Improved Brand Positionin

Corporate Behavior: The DNA of your company Welcome to a fascinating exploration of the world of Corporate Behavior!  In this blog post, we will dive deep into the basics of this exciting topic that goes far beyond superficial behavior.  As an essential component of corporate identity, Corporate Behaviour shapes the soul of your business and influences your relationship with employees, customers and the community.   Join us on this journey to learn how to build a strong brand identity and achieve sustainable success through targeted behavior. Corporate Behavior is the behavior of a company - not only towards customers and business partners but also within the organization itself. This behavior shapes the culture of your company and the way it is perceived by the outside world. What counts in Corporate Behaviour? Successful corporate behavior touches many facets of your business: a. Dress code and appearance: How does your company present itself to the outside world? Uniformity in app

In the landscape of employment, where talents are sought after and companies compete for the best, employer branding emerges as a vital strategy.  It's the magnet that attracts top-notch candidates, fosters employee engagement, and propels a company's success. In this article, we dive into the realm of employer branding, uncovering its profound impact on talent acquisition.  Join us as we explore Google's innovative approach, strategies for creating an appealing work environment, and the fusion of social media and company culture in successful employer branding. The Competitive Job Market and the Need for Strong Employer Branding In a world where job seekers have options aplenty, employer branding is a critical differentiator. It's the face of a company that candidates interact with before they even step through the door. A compelling employer brand not only attracts top talent but also retains and engages existing employees.

In a world driven by digital interactions, the power of offline branding shines brightly, reminding us that the physical realm is equally significant. Offline branding is the symphony of tangible touchpoints that resonate with our senses and emotions. In this article, we dive into the realm of offline branding, exploring its significance in creating lasting impressions.  Join us as we uncover the impact of consistent offline branding, analyze McDonald's mastery in this realm , and delve into strategies for bridging the gap between online and offline branding efforts. The Impact of Consistent Offline Branding in Creating Brand Recall Offline branding is the secret ingredient that reinforces a brand's identity when customers step away from screens. Consistency across offline touchpoints, from signage to packaging, cultivates brand recall. Every time a customer interacts with a brand in the physical world, the experience deepens the connection. Case Study: McDonald's - A Mast

A strong brand represents the personality of a company and makes it unique. You certainly know how important it is to effectively get your brand out there. This is done through branding - the process of making your business identity visible.  In this article, I'll introduce you to eight different types of branding that can help you build a strong brand presence. 8 Types of Branding

In the digital landscape, where virtual realms blend with real-world experiences, online branding emerges as a linchpin of success.  It's the symphony of pixels and codes that paints a brand's identity in the minds of the virtual audience.  In this article, we delve into the realm of online branding, unraveling its profound impact in the digital era.  Join us as we navigate the building blocks of a brand's online presence, analyze Amazon's online branding prowess, and explore the art of personalization and reputation management in the online world.